Aptus Consultants

Last Friday a Tokyo based designer tweeted and in so doing brought the number of Tweets in the 4 years since Twitter launched to 20 billion. That’s impressive growth so no wonder the web is awash with articles on how businesses can use Twitter.

However, what is less well known is that the total number of tweets ever sent is less than the 24 billion emails that are sent worldwide EVERY DAY!!! So why do IFAs & Financial Planners continue to overlook email, the ideal tool for keeping in touch with their clients?

I was recently running an executive briefing on how digital technology and social media are changing our lives as consumers. Such changes are manifested in a number of subtle ways, not least of which being how we access products and services. One of the misconceptions around the table related to the demographic profile of the consumers involved, with the attendees labouring under the impression that online participation is the preserve of kids & geeks.

The initial reaction of the delegates made me wonder, is a wider confusion within the UK life, pension and investments industry about just who the new digital consumers are?

Most well designed, modern websites use a wide range of tools & techniques such as news aggregation, video streams and reader feedback, to ensure that users enjoy an engaging, interactive experience. So why is it that the websites of so many financial services providers are as outdated as the average dinosaur?

Is your organisation contemplating social and digital media?

Have you seen the horror stories about big brands getting it disastrously wrong? Have you seen the long lists of do's and don'ts?

How do you chart a safe course through dangerous waters of social media?

It's really not that difficult. Here, have a set of water wings.