Brand

A 4-Step Personal Brand Promise Checklist

These four questions are a great way to hone in on the value you provide, and ensure that your network’s perception of you aligns with your perception of yourself. Once they are the same, and you are delivering on your brand promise, I guarantee you will start attracting more opportunities into your life. I believe it because I see this alignment in action every day. Here are some questions I ask myself on a regular basis to make sure my self perception and my network’s perception of me remain aligned.

Is your self perception and network’s perception aligned?

Question! by Stefan Baudy.

In Social Media, Consumers Offer Rewards to Deserving Brands

In social media, questions, and not answers, dominate the landscape for branded digital programs. Anyone who tells you otherwise, is misinformed. The answers that reveal strategy and direction are ours to discover, however it’s our responsibility to take the initiative to answer our own questions and accordingly, pave the roads for experimentation and experience. It is in these journeys where we learn everything and as such, become the experts we sought in our quest seek direction and validation.

How to Develop a Brand Monitoring Platform (for Free).

Following my previous post about how Google could develop a killer (and extremely low-cost) social media monitoring platform, I thought I'd share details on how you can go about creating one of your own. Think of this as a DIY tutorial for creating that brand monitoring platform you've been meaning to get up-and-running.

Financial Services: Branding and Trust

An Opportunity To Chase Business

JPMorgan Chase announced earlier this week that it plans to hire 1,500 new mortgage and small business bankers by the end of 2010.
Pete Callaghan's picture

Why Social Media?

Fri, 30/10/2009 - 11:04 — Pete Callaghan

Why should you use social media to engage with your audience? Where does the return come from?

Digital Branding and Social Media

A great treatment of Social Media and Brand Management

Presentation (click to view): 
Digital Branding and Social Media
Digital Branding Social Media
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