Marketing

The Anatomy of Trust in Social Media

I’m moderating a discussion on the subject of trust and social media at the Web 2.0 Expo in San Francisco this week. This prompts me to inquire into the anatomy of trust in social media. Is social media making trust weaker or stronger?

Trust in other people is established on the basis of promises kept. Either explicitly or implicitly we judge that a particular person is reliable, based on our own experiences or those of others. We don’t trust everyone we encounter of course, but a small number of those people we trust and who we happen to like will become friends; especially if the trust and attraction is reciprocated.

Trust in Other People

Optimizing Your Pay-per-Click (PPC) Campaign – Part 1

If you run a pay-per-click (PPC) campaign then you need to constantly optimize it’s performance. You’re paying for clicks so you can’t afford to begin a campaign and let it run without keeping a very close eye on its performance.

10 Ways a Start-Up Can Use Social Media to Market Itself

10 Ways a Start-Up Can Use Social Media to Market Itself

10 Ways a Start-Up Can Use Social Media to Market Itself
By Edward Boches

“How can a start-up with a few employees and a tiny marketing budget get its name out there?”

Five Benefits of Social Media Marketing

Five Benefits of Social Media Marketing

five benefits of social media marketing

Branding

Let's say that you just opened up a new Hair Salon. You've put in hours of time developing your concept and your brand.