Aptus ConsultantsTwitter Influence Graders: Behind the Green Curtain
Original Post: Twitter Influence Graders: Behind the Green Curtain
Does influence on Twitter matter? And, if it does, what is the best way to measure it?
On the first question it seems reasonable to say influence only matters if all or part of the reason you are on Twitter is for business … then “influence” matters.
So if it matters to you, how do you measure influence?
In Twitter 1.0 most believed: Followers = Influence. Clearly the world of Twitter has moved on.
Today there are many tools that claim to measure an individual’s influence using up to 140 characters.
On the first question it seems reasonable to say influence only matters if all or part of the reason you are on Twitter is for business … then “influence” matters.
So if it matters to you, how do you measure influence?
In Twitter 1.0 most believed: Followers = Influence. Clearly the world of Twitter has moved on.
Today there are many tools that claim to measure an individual’s influence using up to 140 characters.
The 10 Social Media Metrics Your Company Should Monitor
While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies.
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