Online Ads

Ads on search and and comparison sites work better than on social network sites

Consumers are more likely to pay attention to ads on search engines and price comparison sites than on social networks, according to research from Mintel.

 

The Mintel report found that consumers are most likely to pay attention to ads placed on search engines (54%) and price comparison sites (43%) than social networks (28%) and email (22%).

The report also found key gender and age differences for which types of sites consumers pay more attention to ads on.

O2 launch new mobile advertising service

O2 has kicked off O2 More, a personalised mobile advertising service with more than 50 brands, including Adidas, Blockbuster, Cadbury and Interflora already signed up.

O2 Media, the operator’s media sales division, will actively encourage its 20m subscribers to opt in via a dedicated website to receive personalised SMS and MMS alerts from brands, with a maximum rate of one every day to discourage accusations of spamming.

Bob Bevan's picture

The End Of Advertising

Fri, 23/10/2009 - 16:03 — Bob Bevan

According to IBM, “The next 5 years will hold more change for the advertising industry than the previous 50 did.” So is their projection for change realistic or just another example of digital hype?