Compass Partners

2009 Women and Social Media Study

See Attachment

Contents:

Executive Summary

• Research Objectives: page 3

• Methodology: page 4

• Sizing the social media world for women: pages 5-6

• Women’s social media participation details: pages 7-12

• Time shift from traditional media to social media: page 13

• Blogger attitude statements: pages 14-15

• Bloggers motivations, duration, topics of interest: pages 16-20

• Economic impact and purchasing behaviors: pages 21-22

• Takeaways: page 23