Mashable

20 Essential Social Media Resources You May Have Missed

Social Icons ImageBig changes in the social media landscape this week mean there’s a lot to discuss. These posts highlight all the latest and greatest tools, tips, trends, and strategies for navigating the ever-changing social waters.

5 Essential Apps for Your Business’s Facebook Fan Page

 

Facebook LogoThis post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

If you’ve already searched for some Fan Page inspiration and undertaken the task of building a custom landing page for your business’s Facebook presence, you may now be in the market for some features that will further engage your fans.

HOW TO: Deal With Negative Feedback in Social Media

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

We often say that social media is a conversation, and what we mean by that is unlike traditional broadcast and print mediums, which are often one-directional, social media is very much a two-way channel. Not only can businesses communicate with their customers, but their customers can communicate with them and with each other, as well. By and large, this type of communication is a good thing — businesses can form more personal relationships with customers and customers can become part of a community around the brands and businesses they want to support.

However, when you open the conversation up to anyone, you can also potentially invite negative criticism that you need to be prepared to deal with. Here’s a quick guide to dealing with negative feedback on social media.

Facebook Is the Web’s Ultimate Timesink [STATS]

 

 

The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia, and Amazon combined.

10 of the Best Social Media Tools for Entrepreneurs

10 of the Best Social Media Tools for Entrepreneurs

Whether your company is just starting out, just starting to turn a profit or already on the verge of an acquisition, as an entrepreneur you’ll be constantly evaluating the tools that will help get your business to the next stage.