Mintel

Ads on search and and comparison sites work better than on social network sites

Consumers are more likely to pay attention to ads on search engines and price comparison sites than on social networks, according to research from Mintel.

 

The Mintel report found that consumers are most likely to pay attention to ads placed on search engines (54%) and price comparison sites (43%) than social networks (28%) and email (22%).

The report also found key gender and age differences for which types of sites consumers pay more attention to ads on.