Aptus ConsultantsA 4-Step Personal Brand Promise Checklist
These four questions are a great way to hone in on the value you provide, and ensure that your network’s perception of you aligns with your perception of yourself. Once they are the same, and you are delivering on your brand promise, I guarantee you will start attracting more opportunities into your life. I believe it because I see this alignment in action every day. Here are some questions I ask myself on a regular basis to make sure my self perception and my network’s perception of me remain aligned.
Is your self perception and network’s perception aligned?
How to Import Twitter Favorites to Your Facebook Page
I must thank Heather for bringing up this brilliant question. To me, Twitter Favorites is another hidden gem for content discovery. Apart from discovering smart tips, Twitter Favorites works as a bookmarking tool to collect testimonials, acknowledgments about others and our work. Either way, it deserves more attention from us rather than rusting itself away on the sidebar.
Bloggers: 7 questions to ask before hitting "Publish"
There are many things a blogger should check before hitting the “Publish” button. One of the greatest mistakes a blogger can make is hitting the publish button too soon.
In Social Media, Consumers Offer Rewards to Deserving Brands
In social media, questions, and not answers, dominate the landscape for branded digital programs. Anyone who tells you otherwise, is misinformed. The answers that reveal strategy and direction are ours to discover, however it’s our responsibility to take the initiative to answer our own questions and accordingly, pave the roads for experimentation and experience. It is in these journeys where we learn everything and as such, become the experts we sought in our quest seek direction and validation.
5 Warning Signs of a Weak Social Media Strategy
Engaging your brand in social media is easier said than done. There are many factors to consider when executing an effective social media strategy. Instead of watching the train wreck hurt your brand, here are warning signs of a weak social media strategy that you need to be aware of before things really get bad:
How to Manually Increase Your Twitter Engagement
A couple weeks back I provided you with some tips on 'manually' measuring / benchmarking your Twitter engagement goals.
Today, we're going to look at how engagement can be increased / improved, and next week we'll finish things up with what can be done to maintain this improvement in part three of this series.
The Anatomy of Trust in Social Media
I’m moderating a discussion on the subject of trust and social media at the Web 2.0 Expo in San Francisco this week. This prompts me to inquire into the anatomy of trust in social media. Is social media making trust weaker or stronger?
Trust in other people is established on the basis of promises kept. Either explicitly or implicitly we judge that a particular person is reliable, based on our own experiences or those of others. We don’t trust everyone we encounter of course, but a small number of those people we trust and who we happen to like will become friends; especially if the trust and attraction is reciprocated.
50,000 Sites Already Have Facebook Social Plugins Integrated – And This Is Just The Beginning
How to Develop a Brand Monitoring Platform (for Free).
Following my previous post about how Google could develop a killer (and extremely low-cost) social media monitoring platform, I thought I'd share details on how you can go about creating one of your own. Think of this as a DIY tutorial for creating that brand monitoring platform you've been meaning to get up-and-running.
Building Trust: 6 Ways To Get People To Believe You Online
Let's be honest - the web isn't always the easiest place to create trusted relationships. After all, the personal cues that we might use when meeting someone face to face don't apply. You never know who may be behind the keyboard in any online conversation and there are plenty of unscrupulous characters ready to take your money, reputation or time in thousands of ways. This, unfortunately, is the online world we live in ... and it is also the world that you must consider when trying to build relationships with your customers and promote your small business online.
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