About Us

About UsThe world of digital technology and social media is rapidly evolving and ever changing so it can be difficult to keep up to date with the latest developments or to assess how they can be used to benefit your business. Aptus is a UK based consultancy which is dedicated to helping financial services providers to understand, adopt and successfully use social media, mobile technology and digital tools.

To help explain what we are, here is a list of what we are not!

1) We are not marketing ‘luvvies’ - While marketing and distribution are among our core skills, we always work with organisations to ensure that all areas of the business are considered when developing their digital technology and social media strategy.

2) We are not technology 'geeks' – While we fully understand the technologies, our real value comes from communicating what these tools can do for you rather than just knowing how they work.

3) We are not 'red brace' consultants - Before becoming consultants our team all had 'proper' jobs with large organisations at directorial level, so we understand the challenges of trying to achieve progress and change while still finding time to do the day job.

4) We are not digital 'evangelists' - While we understand the opportunities that digital technology and social media offer, we also know that solutions must be pragmatic, low risk and achievable within the context of your business.

So if you want someone to help you understand what digital technology and social media is all about, to advise you on how to best use it to benefit your business, and to then help you deliver your planned approach, then contact us or find out more about what we do.