Associates

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Traditional consultancy is over priced yet often under delivers because:

  • Consultancies employ large numbers of people who have to be paid whether they are working on assignment or not and whose costs (salary, office etc) are ultimately paid by the customer.
  • There is financial pressure on consultancies to use these employed resources on projects whether or not they have the appropriate skills to do the job.
  • This same pressure often results in the number of consultants deployed being larger than necessary, leading to loss of project ownership and control by the client organisation, and the creation of long term dependency.

At Aptus we take a very different approach to this traditional model:

  • We use a network of associates who each have in-depth individual knowledge of the different aspects of digital technology and social media. This means that we always deploy individuals who have the right expertise to do the job.
  • The associate model means we have low operational costs which in turn means we keep our rates down.
  • Our core belief is that organisations do not need armies of consultants. Consultancy is most effective when you deploy highly knowledgeable people in ones or twos to work with an organisation's management team.