Digital Advice

There are many different businesses, each with its own business model, specialisms, target market and strategy. Similarly, there are a wide range of digital technologies and social media tools available to help you meet your business objectives. The question therefore is:

"How do you decide which are the right digital and social media tools for your business?"

Our approach is designed to help you answer this question and to provide you with a digital strategy which is not only tailor-made to meet your needs but which is also deliverable, pragmatic and affordable.

The structured advice process we follow includes:

Consideration:
Information on your business that will shape  shape your digital strategy.

  
  • Who are your target consumers and how are their expectations evolving?
  • What are the products and services you distribute?
  • What digital communication tools are you already using?
  • What are the key industry developments and how might these influence you consumer proposition?
  • What are you aiming to achieve and what strategies are you currently pursuing?

Input:
Application of our extensive digital knowledge and expertise.

  
  • What are the tools available
  • What are the functions the tools perform?
  • How are such tools being used by other organisations?
  • What are the costs or challenges associated with deploying and maintaining these tools?
  • What are the benefits that the tools can deliver and how can they be measured?

Consolidation:
Distill all the above into a digital strategy and implementation plan.

  
  • Definition of the tools to be adopted with supporting rationale
  • Project plan to reflect required actions
  • Timescales to reflect prioritisation and resource availability
  • Costs of implementation
  • Projected potential returns and benefits

 

The steps in the advice process include:
     1 - Initial on-site meeting(s) to discover the key consideration factors.
     2 - Training session(s) to ensure a common understanding of the tools available.
     3 - Consolidation of the above and production of a draft  approach.
     4 - Workshop(s) to discuss and agree the approach to be adopted.
     5 - Cost and benefit modelling.
     6 - Documenting the implementation plan.

The process has been designed to work at pace and can be completed within 5 days for most organisations. Typical costs range from £1,800 to £3,000 (ex VAT and expenses).