Digital Review

Most organisations already have a presence in the on-line world, usually in the form of a website. However, the level of individual engagement varies enormously:

  • Many websites still reflect web 1.0 thinking, acting as tools by which organisations can broadcast information but providing little opportunity for user engagement.
  • A number of sites have evolved to include a limited amount of user interaction, but usually only in the form of basic transaction processing such as order placing or changing contact details.
  • A few organisations have stated to embrace web 2.0 thinking, offering features to their members such as forums or the ability to comment on the products and services provided.  
  • Fewer organisations still have extended their digital engagement activity to include other tools such the emergent communications mechanisms (e.g. Twitter) or the opportunities provided by the evolution of existing technologies (e.g. mobile web).

We offer a structured review of your digital and social media engagement activity to:

  • Identify which digital engagement mechanisms are being deployed, both planned and unplanned.
  • Assess how these tools compare to digital benchmarks and best practice.
  • Provide insight on how customers' expectations are evolving and the implications for the ways in which such tools are deployed.
  • Suggest what other digital engagement activity might be appropriate and which tools should be utilised.
  • Develop a pragmatic action plan to address identified issues and implement additional activity.

This review is designed to be undertaken at speed and can be performed as a stand alone activity or as part of your wider digital strategy development.

Please contact us for more information on how we could help review your existing digital engagement activity.