Digital & Social Media Workshop

Having established a broad understanding of digital technology and social media in the Introduction*  the aims of the Workshop are to:

  • Provide greater detail on how these tools should be used in practice.
  • Discuss the factors you should consider when developing your approach to their use.
  • Illustrate how to integrate the various tools with your website.

Subjects covered in the workshop include:

  • Practical guidance on the techniques involved in using a number of the key tools, including:
    • Blogging & micro-blogging (e.g. Word Press, Twitter etc)
    • Content aggregation (e.g. RSS, YouTube, SlideShare etc)
    • Social networks (e.g. Linkedin, Facebook etc)
    • Forum participation & commenting
    • Search advertising (e.g. Google Ad Words, Ad Mob etc)
    • Mobile (e.g. SMS, WAP etc)
    • Email (e.g. List management, presentation tools and online services)
  • What are the emerging conventions and good practice relating to the above?
  • What factors should you take in to account when considering which digital tools and social media technologies to use?
  • How to use your website as the fulcrum for the above activity?

* Attendance to the Introduction course is normally a prerequisite of participating in the Workshop.

To find our more about this course, contact us now.