Email Marketing

Despite the emergence of newer, higher tech mechanisms such as Twitter and Instant Messaging, email remains one of the most widely used communications channels in use today, with over 2 million messages being sent every minute in the UK. 

In many ways email is the ideal tool for keeping in touch with existing and potential clients because it is:

  • Personal so your message will normally go direct to the person you sent it to.
  • Immediate which means not only instant delivery but also better control.
  • Cheap as there is no cost of delivery.
  • High impact with the ability to incorporate graphics and content.
  • Interactive as it provides means for the recipient to respond to your message (e.g. reply, download links, weblinks etc).

Of course there is a lot more to distributing professional emails than simply sending out a message via Outlook, and there are a wide variety of tools available to help you run your own email campaigns including:

  • Contact management tools to help organise your email addresses and generate campaigns.
  • Design products which let you produce professional looking, high impact emails.
  • Integration tools which allow you to draw content from the web, thus providing the recipient with current and engaging information.
  • Web based email services which combine all of the above, thus making it easy to run and manage your email communications.

At Aptus we can advise you on how to get the best from these services, how to integrate them with your website, and how to optimise your use of this valuable communications tool.

For more information on how we can help you to get the best from email marketing, please contact us.