How Can Twitter Drive Leads? Rick Burnes of Hubspot

How can businesses use Twitter to drive leads? Rick Burnes of HubSpot shared his thoughts at the New York Capital Region American Marketing Association’s “Twitter for Business” workshop. I snagged Rick after the presentation to ask him this one question: how can Twitter drives leads. 

Two other good tips from Rick during the presentation:

  • Companies should create a page on their Web sites with a list and links to the Twitter handles of all their employees.
  • “Favoriting” positive mentions of your company on Twitter is a great way to assemble third-party endorsements. You can send the link to your favorites so that people can see what’s being said about you.

Check out Rick’s full presentation on SlideShare.

Original Post: How Can Twitter Drive Leads? Rick Burnes of Hubspot