Introduction To The Digital Marketplace

The aim of this course is to provide a broad introduction to:

  • The key digital technologies and social media tools.
  • The ways in which they are impacting consumer’s lives.
  • The various methods by which you can use them to help to meet your business objectives.

Subjects covered include:

  • How consumer’s lives are being impacted by digital technology and social media?
  • How is this impact changing the ways people interact with each other and their suppliers?
  • How does this impact vary between types of consumer?
  • What opportunities and risks do these changes present to suppliers?
  • What are the tools and technologies involved (blogs, forums, social networks, wikis etc)?
  • How can they be used to support new business acquisition, to build client value and to protect or enhance your brand?
  • Instruction on how to use two important tools, Facebook Social Ads & Google Alerts.
  • How are organisations already using these new technologies and tools in practice?

To find our more about this course, contact us now.