Aptus Consultants

Crafting unmissable headlines which resonate with social web users is something which appears deceptively simple.

No one wants to have a blog that makes people uneasy about visiting & reading content. Over the past month, I conducted a survey across Canada/ US & reviewed several dozen blogs to find collective 'pet-peeves'.

 

If you’ve been studying social media, or even half paying attention to it, for the last few years, you’ve heard some truisms proffered that are scary to most business people. One of the most recited is that in order to be successful in social media you must face the fact you no longer have control.

How many times have you heard that when it comes to social media, that 'it's all about the conversation?' We all have, and 'the conversation' is terribly important.