At the "Social Media in Financial Services Conference 2010" the 4 most telling questions I was asked by IFAs were:

"What is Twitter For?"

"Do I need a website?"

"Do I have time for all this Social Media?"

"If it's all about conversation, should I be sending out newsletters?"

The tweet spot

Ian Pascal The Expert

Clients are using it, consultants are using it, the media are using it and your competitors are certainly using it. In the worlds of a famous Australian artist, can you tell what it is yet? It is social media, and it is starting to have a real role in the financial services industry.