Aptus Consultants

When Apple Computer launched the iPhone 3G in 2008, it introduced a new option on its iTunes menu: the App Store.

Many key developments in digital media stand poised to redefine the way we consume content across platforms in 2010. Among these will be the introduction of paid-for content, further blurring of traditional TV broadcasting and online video distribution, and a significant acceleration in mobile internet use. This last is particularly important, for while content will continue to converge under the digital umbrella, the mobile internet can bring it to a wider and more consistently engaged audience.

The benchmark for mobile social networking was raised to new levels with Facebook 3.0 for iPhone. With a customizable home interface, multimedia upload and management capabilities, and dozens of new improvements and features, it got a lot of attention.

"Your tour of the mobile app High Road was too scary! I'm going to stick to the mobile internet Low Road for fear of wolves"

Don't be afraid - it doesn't have to be like that.

There are some clever services out there doing their best to make mobile apps easier.

There’s an App for That: Mobile is the Next Frontier for Brand Engagement

You've decided to make your service mobile, and before you've even got your boots dusty you're at a pivotal junction:

Mobile apps "high road" or mobile internet "low road".

Which way? And why?