Mobile Internet

There’s an App for That: Mobile is the Next Frontier for Brand Engagement

There’s an App for That: Mobile is the Next Frontier for Brand Engagement


Source

Mobile phones are rapidly emulating the capabilities of desktop and notebook PCs, serving as one of the three screens of the Golden Triangle that captures a bulk of our attention and interaction.

Comet launches mobile site.

Electrical retailer Comet has launched its first mobile site in the same week as it begins a Christmas social media campaign.

The site enables customers to reserve items to collect from the nearest store.

Robbie Tutt, web design and development manager at Comet, said the mobile site wouldn’t be transactional yet as there wasn’t the demand.

Pete Callaghan's picture

Mobile Apps vs Mobile Internet vs ?

Wed, 25/11/2009 - 16:22 — Pete Callaghan

Girl with a phoneYou've decided to make your service mobile, and before you've even got your boots dusty you're at a pivotal junction:

Mobile apps "high road" or mobile internet "low road".

Which way? And why?