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Pricing of online news content

James Myring, head of media, Continental Research

Continental Research interviewed 500 readers of online newspapers and magazines to investigate this issue. While 63% said they wouldn’t pay to read their favourite articles online, micropayments, rather than subscriptions, were the most popular payment mechanism: 21% were prepared to pay a small individual fee to read each article, with 11% opting for a larger amount to get access to the whole publication. Only 5% would be prepared to pay a larger monthly/yearly subscription.