LV=

LV= appoint digital agency

LV=, the financial services group, is raising its level of online marketing activity to boost brand engagement.

The friendly society, which rebranded from Liverpool Victoria in 2007, has appointed Harvest Digital to its six-figure paid search account, taking over from Latitude.

LV= is also launching an online ad and viral campaign, developed by InboxDGM, in the run-up to Christmas to build brand identity among a younger audience.