Mediapost

Marketing managers expect to boost social media spend in 2010

Nearly two-thirds of chief marketing officers plan to increase social media budgets in the next year, but they are also expecting more in return, according to a new study. The survey of 133 CMOs, conducted by social commerce company Bazaarvoice and the CMO Club, found that nearly three-quarters who didn't attach revenue expectations to social media spending in 2009 will start doing so next year.