Monitor

You May Monitor For Crises, But Do You Monitor For Opportunity?

You May Monitor For Crises, But Do You Monitor For Opportunity?

There’s an old fable about a shoe company that sends two executives to a remote region of the world to study the prospects for expansion.

The first reports back in utter dismay, ‘It’s a bust. We will get absolutely creamed if we go here – no one wears shoes.‘
The second reports back in utter triumph, ‘They have no shoes!