Social Media

A 4-Step Personal Brand Promise Checklist

These four questions are a great way to hone in on the value you provide, and ensure that your network’s perception of you aligns with your perception of yourself. Once they are the same, and you are delivering on your brand promise, I guarantee you will start attracting more opportunities into your life. I believe it because I see this alignment in action every day. Here are some questions I ask myself on a regular basis to make sure my self perception and my network’s perception of me remain aligned.

Is your self perception and network’s perception aligned?

Question! by Stefan Baudy.

Pete Callaghan's picture

Do you really know what you want?

Fri, 04/06/2010 - 08:58 — Pete Callaghan

 

Lots of IT projects fail, for lots of different reasons, but one of the most common reasons is that projects start wrong.

Do you know how to start a project on the right foot?

How to Import Twitter Favorites to Your Facebook Page

 

 

 

I must thank Heather for bringing up this brilliant question. To me, Twitter Favorites is another hidden gem for content discovery. Apart from discovering smart tips, Twitter Favorites works as a bookmarking tool to collect testimonials, acknowledgments about others and our work. Either way, it deserves more attention from us rather than rusting itself away on the sidebar.

Bloggers: 7 questions to ask before hitting "Publish"

 
There are many things a blogger should check before hitting the “Publish” button. One of the greatest mistakes a blogger can make is hitting the publish button too soon.

In Social Media, Consumers Offer Rewards to Deserving Brands

In social media, questions, and not answers, dominate the landscape for branded digital programs. Anyone who tells you otherwise, is misinformed. The answers that reveal strategy and direction are ours to discover, however it’s our responsibility to take the initiative to answer our own questions and accordingly, pave the roads for experimentation and experience. It is in these journeys where we learn everything and as such, become the experts we sought in our quest seek direction and validation.

5 Warning Signs of a Weak Social Media Strategy

Engaging your brand in social media is easier said than done. There are many factors to consider when executing an effective social media strategy. Instead of watching the train wreck hurt your brand, here are warning signs of a weak social media strategy that you need to be aware of before things really get bad:

How to Manually Increase Your Twitter Engagement

A couple weeks back I provided you with some tips on 'manually' measuring / benchmarking your Twitter engagement goals.

Today, we're going to look at how engagement can be increased / improved, and next week we'll finish things up with what can be done to maintain this improvement in part three of this series.

The Anatomy of Trust in Social Media

I’m moderating a discussion on the subject of trust and social media at the Web 2.0 Expo in San Francisco this week. This prompts me to inquire into the anatomy of trust in social media. Is social media making trust weaker or stronger?

Trust in other people is established on the basis of promises kept. Either explicitly or implicitly we judge that a particular person is reliable, based on our own experiences or those of others. We don’t trust everyone we encounter of course, but a small number of those people we trust and who we happen to like will become friends; especially if the trust and attraction is reciprocated.

Trust in Other People

50,000 Sites Already Have Facebook Social Plugins Integrated – And This Is Just The Beginning

image thumb116 50,000 Sites Already Have Facebook Social Plugins Integrated – And This Is Just The Beginning

Why doesn’t it surprise me when I read that over 50,000 websites have already implemented the Like feature as well as the countless social plugins for the site.

Pete Callaghan's picture

Do You Need Water Wings?

Thu, 29/04/2010 - 11:23 — Pete Callaghan

Is your organisation contemplating social and digital media?

Have you seen the horror stories about big brands getting it disastrously wrong? Have you seen the long lists of do's and don'ts?

How do you chart a safe course through dangerous waters of social media?

It's really not that difficult. Here, have a set of water wings.