Classification

Earned Media Is Fueled By Engagement Marketing

Earned Media Is Fueled By Engagement Marketing

Sean Corcoran from Forrester writes a helpful post seeking to categorize the types of media available to communicators in today's marketing tool kit.

Owned media is media owned by a company where they control the means for creation and publication, websites, blogs and twitter are included.

The Conversation Prism: Making Sense of Social Media

The Conversation Prism: Making Sense of Social Media

Surprise. Not all social media is the same. Brian Solis and JESS3 break new ground with an illustrative taxonomy that unravels some of the mystery concerning the use of social media.